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Crafting Luxury Eyewear for Global Brands Since 2016

Doon Eyewear is a premium eyewear manufacturer with production hubs in Shenzhen, China and Sabae Fukui, Japan, specializing in high-end, precision-crafted frames for the world’s most discerning brands.

We proudly serve several of the world’s Top 10 luxury eyewear brands, with market prices exceeding $1,000 USD per pair. Our highest-tier line — the Prestige Artisan Line—is dedicated to handcrafted, limited-edition pieces that embody the pinnacle of eyewear artistry.

With over 10 years of experience in European-standard eyewear manufacturing, our team transforms creative visions into wearable art — meeting the exacting standards of global luxury consumers.

designs into wearable art that meets the exacting standards of global luxury consumers.

Crafting Luxury Eyewear for Global Brands
--Since 2016

SHENZHEN

Since DOON was founded in 2016, we've continuously expanded our production capacity, adding equipment and personnel, and have twice moved to larger production facilities. We now have over 2,000 square meters of production space and over 80 skilled professionals. Based in Shenzhen, China's high-end eyewear production center, we integrate the highest-quality supply chain to provide our customers with first-class products and services.

JAPAN

Doon has always been paying attention to the changes and development of the industry. With nearly ten years of production experience, we hope to cooperate with the outside world to meet the different needs of customers.

This year, we established Doon's second branch in Fukui, Japan to help customers establish appropriate global procurement strategies and meet customers' needs for Japanese manufacturing, which includes ‘made-in-Japan'.

If you want to know more, please contact us.

Our address is:

Anneal Co., Ltd

2 Chome 7-17, Yanagimachi, Sabae city, Fukui Pref 916-0047

福井県鯖江市柳町2丁目7-17

Our adventure
in Fukui, Japan......

Founder & Team

Profressional · Enthusiasm · Creativity

Founder & CEO

Jennifer Qu

With over 20 years of experience in luxury eyewear manufacturing, Jennifer brings a rare blend of technical expertise, production leadership, and strategic client insight.

She began her career at Swank Optical and later served as General Manager of Tom Davies UK’s Shenzhen facility (2008–2016), where she built one of the industry’s most respected European-standard factories. There, she led teams producing bespoke eyewear for royalty and high-net-worth clients — overseeing every detail from material selection to technical design execution.

In 2016, Jennifer founded Doon Eyewear with a clear vision: to provide luxury brands with not only world-class manufacturing, but also hands-on advisory support. Her deep knowledge of materials, engineering, and artisanal techniques allows her to guide clients in refining designs, enhancing feasibility, and elevating product quality — from concept to final frame.

Team

At Doon, Experience That Shapes Excellence, our strength lies in people — a cross-functional team of experts from Europe, Japan, and China, each bringing deep experience in the luxury eyewear industry. From design and engineering to craftsmanship and quality control, we operate as one integrated system built for excellence.

Management Team

Led by founders and senior managers with backgrounds in top-tier global eyewear factories, our leadership team brings proven expertise in production systems.

Design & Development

Our international design team, based in Europe and Shenzhen, crafts original concepts rooted in fashion trends, technical feasibility, and brand positioning.

Engineering & Quality Control

Senior engineers and QC specialists ensure every product meets global compliance and durability standards — from technical drawings to final inspections.

Master Craftsmen

Our artisans, each with 10+ years of experience, execute the most intricate finishing work — from polishing and plating to hand assembly and alignment.

QC & Certification

Strict · Rigorous · Insist

Strict QC Control at Every Stage

Our comprehensive QC process ensures uncompromising quality from raw materials to finished frames:

PPI – Pre-Production Inspection
DPI – During Production Inspection
PSI – Pre-Shipment Inspection

We guarantee every piece meets the highest standards in luxury eyewear manufacturing.

Certified for Excellence

Our production sites meet global standards with certifications including CE, FDA, EN 12312-1, ISO 9001, ISO 14001, and ISO 45001, ensuring quality, safety, and sustainability at every step.